Kava consumption has been a customary practice across the Pacific Islands for countless generations. The kava plant has always held a position of great significance in these islands – we’re talking thousands of years.

Participating in a kava drinking ritual is an integral part of esteemed events, such as the inauguration of a new village Chief, the formalization of agreements between communities, or the reception of an esteemed visitor, such as a member of the British Royal family.

Throughout history, kava has served as a symbol of peace. Centuries ago, when island dwellers embarked on voyages to explore and discover new islands, they would bring kava along. They understood that offering a kava beverage would foster harmonious dialogue and negotiations with their newfound neighbors. Even in present times, travelers and sailors who venture to the Pacific island nations are advised to bring kava as an offering to the village Chief when seeking permission to disembark and explore. In Fiji, this practice is known as the Sevusevu ceremony.